TITLE
RESOLUTION DIRECTING COUNTY MANAGER TO IMPLEMENT PROCEDURES FOR THE USE OF THE "REFRESHED" COUNTY LOGO AS THE OFFICIAL COUNTY BRAND

BODY
WHEREAS, on April 13, 2004, the Board of County Commissioners accepted the County Manager's recommendation and adopted the "refreshed" County logo as the official County brand; and
WHEREAS, the Board of County Commissioners recognized that a uniform countywide image and brand will increase public awareness of County services provided by departments, build confidence in County government, and ultimately, increase support for County services and programs; and
WHEREAS, the Board of County Commissioners desire that the County Manager have full authority to implement procedures for the use of the "refreshed" County logo in all County departments as the official County brand.
NOW, THEREFORE, BE IT RESOLVED BY THE BOARD OF COUNTY COMMISSIONERS OF MIAMI-DADE COUNTY, FLORIDA, that the County Manager is hereby directed to implement the "refreshed" County logo as the official County brand in accordance with the following procedures:


1. The "refreshed" County logo will be prominently displayed on all County public information and promotional material, and particularly County assets, e.g., facility and other signage including transit signage, construction signs, vehicles, buses, light and heavy rail cars.
2. County departments will adhere to the graphic standards outlined in the County Branding Style Guide which will be used to facilitate the implementation of the branding program in all County departments.
3. County departments will discontinue the use of all other department logos unless they meet the criteria for continued use outlined in the County Branding Style Guide. As an example, departments with primary markets outside of Miami-Dade County, e.g., Aviation and Seaport, may be approved by the County Manager on a case-by-case basis to continue the use of their long-established department logo in conjunction with the County logo as specified in the County Branding Style Guide. Public safety departments with State statutory and other requirements for unique identifiers for their employees, e.g., badges and uniform patches, will continue to use their current identifier and incorporate the County logo with its use as specified in the County Branding Style Guide.