Hurricane Irma
As we continue our recovery and cleanup efforts, please visit the Emergency website for the latest information on openings and closings in Miami-Dade County.
Miami-Dade County Branding Guide
The purpose of this guide is to establish and maintain the consistent use of the official County brand across all media and to ensure that material issued by Miami-Dade County, clearly communicates the organization’s identity, facts, services and ideas.
The basic County brand first appeared in the 1970s. Over the years, it has undergone subtle changes taking its present form in 2010. Today, this symbol and associated elements promotes the many valuable programs and services County government provides for our residents. (See Appendix A: History of the County Brand.)
This guide is a work-in-progress, one that will expand and evolve over time. In fact, we look forward to receiving your comments and suggestions as to how we can improve its content. Suggestions may be sent to
Basic Elements
The basic elements of the County's graphic identity include:
- Logo
- Typography
- Official colors
To maintain this graphic identity, it is essential that these elements are never modified and that they are always used in accordance with the approved standards in this manual.
This guide specifies the editorial and graphic standards for Miami-Dade County. It sets forth the principals that help Miami-Dade County achieve four necessary and sometimes difficult-to-reconcile objectives:
- A Miami-Dade Countywide editorial style that ensures consistency and accuracy in internal and external communications;
- A distinctive and unifying institutional identity that reflects the image and character of Miami-Dade County and that is consistent throughout the range of publications and among all audiences;
- A level of production excellence that will satisfactorily convey to audiences Miami-Dade County’s standard of quality of; and
- Maximum economy with each dollar of our respective publishing budgets.
For further information, please contact the Miami-Dade County Communications Department.
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