Commissioner Eileen Higgins Launches Third Cohort of "AI for Marketing and Sales" Course in Collaboration with BizHack Academy
This course includes a bilingual option for small business owners in District 5 who prefer to receive instruction in Spanish
MIAMI-DADE – Commissioner Eileen Higgins - District 5 is proud to announce the launch of the third cohort of the highly successful “AI for Marketing and Sales” course, in partnership with Miami-based BizHack Academy. This transformative program continues to equip businesses in District 5 with essential knowledge and skills to leverage artificial intelligence (AI) in their marketing and sales strategies. As part of Commissioner Higgins' Elevate District 5 initiative, the course is designed to support and strengthen small businesses within the district.
The third cohort will run from October 22, 2024, to December 12, 2024, taking place on Tuesdays and Thursdays from 11:00 am to 1:00 pm via Zoom. The primary language of instruction will be English, with Spanish breakout rooms available for business owners who prefer to access the information in Spanish.
The “AI for Marketing and Sales” course offers participants practical insights and actionable strategies for integrating AI into their marketing and sales efforts. This cohort will accommodate up to 40 participating businesses, who will embark on an eight-week journey featuring live sessions, hands-on workshops, and personalized guidance from industry experts.
“Since its inception, the ‘AI for Marketing and Sales’ course has been remarkably successful in equipping small business owners in District 5 with the Artificial Intelligence tools and resources they need to be more competitive,” said Commissioner Eileen Higgins. “This course within Elevate District 5 is a testament to our commitment to fostering innovation and supporting our local businesses. Small business owners - take advantage.”
Course Curriculum:
- Week 1: AI + The Lead Building System LBS™
- Week 2: AI for Marketing Copy Excellence
- Week 3: AI for Creating Stunning Imagery
- Week 4: AI for Vibrant Videos
- Week 5: AI for Marketing Strategy
- Week 6: Happy Thanksgiving! No classes
- Week 7: Final Presentations
- Week 8: Graduation Celebration and Small Business Showcase
Testimonials from Previous Participants:
“This course has taught me skills that otherwise would have cost thousands to learn. Do not think about missing this awesome opportunity just do it.” – Reinaldo Baron, Arrendo Management
“This course led me to take a deep dive into how certain aspects of my business aligned with my personal mission. The earlier you start learning about AI, the better!” – Michele (M.J.) Fievre, Logan Masterworks
“I am leaving this course with a toolbox full of AI support and I know how to use them for each area of my business. I might not use them all right now, but I already feel how much efficiency is possible by completing tasks faster using LLMs and AI-powered apps.” – Barbara Fernandez, B. Holistika
Impact Results from Final Feedback Survey:
- 21% increase in general knowledge about AI
- 92.5% increase in businesses making money due to the usage of AI
- Average time savings of 6-8 hours per week
- One participant reported saving more than 20 hours per week
- 48% of participants reported using the time to "invest in new growth opportunities" or "customer acquisition."
"At BizHack, we’re on a mission to empower 1 million underserved small businesses to grow smarter and faster using AI-powered marketing, and great partners such as Miami-Dade County’s District 5 are essential to reaching that goal” said Dan Grech, CEO and Founder of BizHack Academy. “We’re putting cutting-edge AI tools directly into the hands of small business owners to meet their most pressing needs. Thanks to this collaboration, entrepreneurs in Downtown areas such as Brickell Avenue, Flagler Street and Calle Ocho, just to name a few, will be equipped to drive Miami forward as a vibrant hub for work, life, and play."
The “AI for Marketing and Sales” course application is open and FREE for all District 5 entrepreneurs and small business owners. Interested participants can register at bizhack.com/D5. For any inquiries or further information, please contact Melissa Ortiz at [email protected] or 305-375-5924.